1. Charlie Rowat
  2. /
  3. Work

Work

Before going freelance I worked at Salesforce, Made by Many, Market Gravity (and Deloitte through acquisition), and BBH (yeah, I started off in advertising).

I've worked and conducted research in the UK, US, Canada, The Netherlands, France, Sweden, and Italy.

Here are some of my favourite projects from the last ten years.

Crafting a product strategy for a new investing tool

As fee-free investment apps surged in popularity, a major trading platform faced a critical challenge: could they move beyond their traditional client base of "rich retired dentists" and design a proposition to capture the attention of a younger crowd?
Employer: Salesforce
Completed: 2022
Read time: 2 minutes

Turning data into music

How might I bring my love of music, data, and coding together? These two projects explore how data can sound.
Employer: Me
Completed: 2021-2023
Read time: 1 minute

Unpacking digital wellbeing for Google

In a world where growth often comes at the expense of user trust, we worked with Google to help third party app developers grow their users sustainably without leaving people feeling manipulated or burned out.
Employer: Made by Many
Completed: 2019
Read time: 1 minute

Understanding people's attitudes to AI in financial services

At Salesforce World Tour, I presented research that revealed a disconnect between high reported levels of comfort with AI in financial services, and the reality of people's behaviour with AI tools.
Employer: Salesforce
Completed: 2024
Read time: 1 minute

Designing a new market entry for Landsec

With flexible office providers shaking up the commercial real estate market, Landsec had to decide whether to stay the course or embrace a bold new venture to redefine what office space could mean in an uncertain world.
Employer: Market Gravity / Deloitte
Completed: 2019
Read time: 1 minute

Testing chatbot assumptions for Prudential

Before chatbots could revolutionise customer service, Prudential had to answer one crucial question: would their clients really trust a machine with something as sensitive as their pension pot?
Employer: Market Gravity / Deloitte
Completed: 2018
Read time: 1 minute

Defining a consumer data strategy for Diageo

As data became a battleground for brand dominance, Diageo needed a strategy to harness consumer insights across its global portfolio without drowning in the complexities of technology or losing sight of the customer experience.
Employer: Salesforce
Completed: 2020
Read time: 1 minute