Creativity in business is generally misunderstood. It’s often seen as something risky, uncertain or even frivolous … a relatively low value skillset for designers or the advertising people. Their job is to make things look pretty, colour in-between the lines, and not get too hung up on the ‘serious’ work of strategy and operations. But it’s the organisations that embrace creativity in finding new markets, new customers, new ways of delivering on their promises that unlock hidden potential and build resilience in ways that data-driven, optimisation mindsets miss.

In this third Sidebar chat, we explored why corporates resist creativity, how to reframe it in a way those organisations can accept, and why the most innovative ones don’t just encourage creativity but bake it into their culture and decision making processes.

Read rest of the blog and/or listen to the podcast on Substack.