Wishing Carlene all the best in her retirement.

I'm giving a talk to marketing students and alumni on AI, Marketing and the future. This is off the back of a session I put together for the last couple of Salesforce World Tours on possible future scenarios for the future of marketing. Thanks Kelly for the referral. Consequently I'm refreshing my opinions on that future and challenging the beliefs I held last year. I can't help but feel that the future of trust is at the root of any future of marketing.

Iain and I put out edition five of Sidebar, all on how you hire for innovation. Go listen to it or read it!

It was wonderful to see so many old Market Gravity colleagues at Carlene's retirement do.

I've been trying morning pages. I've written more by hand in the last week than I have for years. I'm finding it quite useful for capturing ideas, reminding myself of how focus and flow can feel, but boy does it take a long time.

Stuff I consumed this week

Why Intention Will Be Central to the AI Economy

Useful for my AI Marketing Talk. Good point that most marketing budget goes on media buying. Nice point around human yearning creating intent.

Why I Write

Orwell gets caught in the struggle between needing to “efface” his personality from work to make it readable, but being unable to remove his unique perspective and urge to share his own fascinations with the reader.

Also a really great podcasts with Alex Komoroske, Ian McGilchrist ('the best thing you can do for creativity is stop doing all the things you think make you more creative and just give yourself space to think') and Faris Yakob.