Every few months social media loses its collective mind over a new AI breakthrough. This week it was over DeepSeek with their just as good, but cheaper, and less resource intensive version of GenAI, exploding into the collective consciousness just days after the Trumpian $500bn announcement of Stargate.

Tech commentators have engaged in an arms race to declare which model is the best, which company is pulling ahead and which particular shade of doomsday or utopia we’re heading towards. Naturally, this made ideal fodder for a second Sidebar conversation.

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